4 Reasons Why You Should Try Cruelty-Free


Disclaimer: I received no compensation for writing this post. I bought all the products mentioned with my own money and all reviews are my own.

Hi friends!

It’s been a while since I wrote a real blog post, hasn’t it?

Since I’m getting married in less than two years and I really want to save money where I can, I have decided to learn how to do my own make up. That’s quite scary considering make up has never really been my thing. But since delving into the world of cosmetics, I have been so intrigued by different products and now I can’t get enough. In fact, October is a no spend month for me because I now cannot stop buying it! However, I was recently challenged on wearing make up from brands that test on animals, since I work with them every day. It’s a no brainer really when you think about it, so I decided to throw out or use up everything that I own that is not cruelty-free and start again.

Back in January, I decided to be more intentional and so this year I’ve been making more conscious choices and really evaluating that way that I live and come across. I have loved the swap so far and it’s really changed the way that I view make up. Today I’m going to share with you four reasons why I think you should try cruelty-free make up products.

4 Reasons Why You Should Try Cruelty-Free


It seems like the most obvious answer because you should definitely try cruelty products because they are not tested on animals. I don’t know about you but I was horrified to learn that most of my favourite brands, make up, in particular, test on animals. I have been working with domestic animals for quite a few years now and I was completely oblivious to the fact that the bunnies and guinea pigs I work with are exactly the type of animals that my favourite mascara and lip stains are tested on. For me, that was enough. I believe that we should look after the animals on this planet, not exploit them and I never want to see an animal in pain because of my cosmetic preferences. So based on that, I decided to try cruelty-free make-up.

* Cruelty-free brands such as NYX can often be found to be “cheaper” on sites like eBay. Please note that many of these are fakes and come from China, where products must be tested on animals as a legal requirement. Therefore, these “cheaper” cosmetics are not cruelty-free, even if they are under the cruelty-free brand name!*

Benny the gerbil.
Benny the gerbil does not deserve to have our cosmetics tested on him!

Before I started looking for cruelty-free brands, or even wearing makeup at all, I only knew of a few select brands. They were brands that my friends and family used and therefore brands I trusted. When I searched for brands that did not test on animals, I found a lot that I’d either never heard of before or that I would never have thought to try. You can use this list to see if the make up brands you support are cruelty-free. I used this tool to create quite an extensive list and I have since bought makeup from quite a lot them. I’m so glad I took that step to trying something new and I definitely do not regret this choice to be more ethical. One of my recent favourites is Essence, a brand I would consider as a budget brand, but since trying a few of their products, I have been really impressed with the quality.


I don’t know about you but I never get anywhere when there is too much choice. Having a smaller range of make up brands and therefore less products to choose from, makes makeup shopping a lot less stressful. I used to get so overwhelmed and end up buying nothing at all, but not anymore! Since I have a smaller list of brands to use, I now have one or two brands where I get my mascaras from, one or two where I get my eyeshadows from and one brand I buy my foundation from. This is also encouraging me to try many different products from the same brand. Just this minute I have just applied Essence’s gel nail polishes and I’m loving it so far.



You may or may not be surprised to learn that a lot of your make up giants are not cruelty-free. Many of the best known and best rated make up brands test on animals and although it pains me to not use any more of Maybelline’s mascaras, and I really wanted to buy their blushed nudes eyeshadow palette, I know that I can get ethical and good quality products elsewhere. Smaller make up companies like Makeup Revolution, who do the most amazing eyeshadow palette dupes, and Essence, a brand that can be found in Wilko, tend to be a lot cheaper and their products are still good quality. Essence’s mascaras are amazing and are half the price of what I was paying. So it’s a win-win, I’m saving money and I’m supporting smaller companies who deserve to get noticed!

So there’re a few reasons why I think you should try cruelty-free products. I’m very passionate about being intentional and one of the ways I can do that is to support ethical companies. I haven’t delved into any other areas just yet, but I’d definitely like to! And I would like to quickly clear this up: no, I don’t wear make up from companies who test and animals but yes, I do eat meat. No, I’m not a hypocrite. God said we could eat the animals, so…


You can find out more about going cruelty-free here.

Let’s chat! What are your favourite make up brands? Have I persuaded you to try make up that’s cruelty-free?

love, Emma xx BIG
Products Mentioned:
Rimmel Wake Me Up Foundation: £8.99 (Superdrug)
Essence All About Bronze Palette: £4 (Wilko)
Makeup Revolution Iconic 3 Palette: £4 (Superdrug)
Natural Collection Blushed Cheeks: £1.99 (Boots)
Essence Mono Eyeshadow Apricotta: £1.00 (Wilko)
Essence Eyebrow Stylist Set: £2.50 (Wilko)
Essence Multi Action Mascara: £2.50 (Wilko)